The blog www.what-ifblog.net is the participatory online platform of TransCoding.

Why do we want to engage via social media?

The media are important in forming moral concepts and the development of identities. The key features of web 2.0 on the other hand allow for free classification of information (folksonomy), user participation in the form of crowd sourcing and contribution through evaluation, review and commenting. Thus users are empowered to shape their medial reality. The contents are made available to share, reuse, distribute and edit as a sign of basic trust. A wide dissemination and dispersion allows for content delivery via multiple channels including file sharing and permalinks. (WebAppRater 2010)

What is the artistic frame we offer to our audience at www.what-ifblog.net?

What if? is an arts project about identity. We are looking for people who would like to join us in the creation of a worldwide arts project. The plan is to build an online/offline community who exchanges ideas and inspiration on how to find your very own identity, to free yourself from gender expectation and embrace life with all its opportunities.

What if? is situated between popular culture and high art. It is for women and men, professional artists and home producers. Everybody is invited to participate in the community with any means of expression: music of all genres, poetry, prose, drawings, photos, videos, interviews, links, ideas, …